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Design Team Lead Job Review: Leadership, Growth, and Digital Innovation

Curious about the Design Team Lead position? Discover the main responsibilities, pros, cons, and our verdict on whether this creative digital leadership job is the right fit for your ambitions.

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Design Team Lead

Lead a dynamic design team, shape digital campaigns, and set creative direction. Requires strong leadership and Figma skills. Professional growth included.




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The Design Team Lead role stands out for candidates looking to blend creative leadership with hands-on campaign execution. This full-time, permanent position offers the chance to influence digital design strategy for recognized retail brands while working with a supportive, innovative marketing team.

Briscoe Group Limited offers stability, growth, and impact through this opportunity. The salary runs in line with industry standards for senior digital design roles, although specifics may need clarification during the application process. The package includes professional development and robust team support.

Candidates can expect a collaborative and ambitious environment where performance and creative solutions are highly valued. Leadership skills, digital proficiency, and agility are the keys to thriving in this position.

Responsibilities and What to Expect

In this role, you’ll lead a team of talented designers, guiding campaigns from concept to delivery. Ownership of projects is a core expectation, alongside adaptability and responsiveness to fast-changing briefs.

Your responsibilities extend to producing digital and point-of-sale campaign assets, ensuring brand consistency, and optimizing user experience. You’ll also collaborate closely with cross-functional stakeholders to deliver projects on time.

Handling last-minute changes is part of the routine, so a calm, adaptable approach is vital. You’ll contribute both high-level creative direction and hands-on execution across channels.

On occasion, you’ll provide cover for the Creative Producer, managing workflow and resource allocation for the team. This requires decisiveness and organisational strength under pressure.

Advanced skills in Figma and solid understanding of UX are must-haves. Strong written and verbal communication plus a problem-solving mindset round out the day-to-day necessities.

Key Advantages

Leading the design team allows for major professional development. The company actively invests in growing team expertise, offering both skill-building and career progression opportunities.

Diversity of work is a core benefit—no two days are the same, keeping the role interesting and challenging. Flexibility and support from seasoned marketers and creatives foster a positive culture.

Potential Downsides

The pace and dynamic demands can be intense, requiring frequent adaptation to changing priorities or last-minute updates. This can be challenging for those who prefer routine stability.

Additionally, expectations for versatility are high, as team leads may need to take on diverse responsibilities that sometimes stretch beyond creative work, such as workflow management in the studio.

Verdict: Who Should Apply?

This position is a great fit for creative leaders with digital expertise who thrive on variety, collaboration, and meaningful impact. Strong communication and project management skills are essential for success.

If you enjoy motivating teams, adapting on the fly, and setting digital trends in retail, this role is well worth your consideration.

Recommended for you

Design Team Lead

Lead a dynamic design team, shape digital campaigns, and set creative direction. Requires strong leadership and Figma skills. Professional growth included.




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